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Who We Are

Our Human Capital

We have over 60 years of combined Investment Experience.

In this challenging economy, you may be in a complex situation, have never received professional advice, or are just unhappy with the advice from your current financial advisor - It's not uncommon.   Whether you have five thousand dollars or five million dollars, you have money questions. Many have told us that they want to be assisted with their finances but don't know where to begin.  

At Total Wealth Advisors, our goal is to give you complete control of your Total Wealth Picture™. We respect the wishes of each client and our mission is to help you create and control your Total Wealth Picture™. Often financial advisors focus on one thing like the best product or stock to invest in, we focus on your Total Financial Well-Being.


Paul J. McCoy, CIMA®, AIF®  Photo Paul J. McCoy, CIMA®, AIF®  Hover Photo
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Paul J. McCoy, CIMA®, AIF®

Founder, President and CCO

Paul  McCoy, CIMA®

Founder, President and CCO

Paul's investment career began 30 years ago with a national brokerage firm. He served in several leadership roles during this time and actively recruited, trained, and mentored financial advisors. In addition, he served as a Public Relations Specialist for local and national media. 

In 2001, Paul became a Regional Manager for an Investment Manager in New York and was responsible for sales distribution to wirehouses, regional banks, and independent broker-dealers. During this time, Paul consulted with Institutional clients, trusts, endowments, foundations, and individual clients. His in-depth knowledge and experience give him a unique perspective on how investment firms manage money. 

Paul founded Total Wealth Advisors, LLC, in 2012. He founded the firm on a simple premise—to be a fee-only financial advisory firm where each client has unique goals and objectives, where financial planning, investment management, risk assessment, tax, and estate planning all come together to create a Wealth Advisor for you and your family. 

Paul is an active member of the Investments &  Wealth Institute (formerly called IMCA). This industry group educates and lobbies for reporting, analysis, and ethics standardization in investment management. 

Paul has a BS in Finance from Minnesota State University and holds the Certified Investment Management Analyst® (CIMA®) designation from the Wharton School of the University of Pennsylvania. 


-Financial Planning

-Retirement Planning

-Business Planning 

-Cash Balance Plans

-401(k) Plans

-Equity Compensation Guidance

Suzy McCoy Photo
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Suzy McCoy

Co-Owner and Managing Director

Suzanne McCoy

Co-owner and Managing Director

Suzy started her career in banking after college. As a banker, she learned the financial system and worked with individuals, small business owners, trusts, and endowments.  

Several years into her banking career, Suzy became an investment consultant with the bank and worked at the institutional dealer desk and the fixed income desk, where she gained extensive knowledge across all dimensions of the bond market. As an Investment Consultant, she applied this knowledge to her individual and institutional clients.

In 1994, she started as a Financial Consultant with a Regional Investment Firm and became a Vice President in 1997. In 2007, she joined a National Investment Firm as a Vice President, where she continued working with individuals, small business owners, and institutions on investment planning, financial planning, tax, and estate planning. In 2012, she joined Total Wealth Advisors as a Managing Director to pursue her lifelong goal of working as an independent Registered Investment Advisor and providing a fiduciary standard of care to all her clients.

Suzy has extensive experience in the special needs community doing planning for individuals and families. Her volunteer work with Courage Kenny Sports, Fraser, St Davids, Miracle League, NAMI Minnesota, and her involvement with PACER have provided invaluable knowledge. Having a special needs child of her own gives her a passion for the future of all people with disabilities.


-Special Needs Planning

-Financial Planning

-Transition Planning 

-Special Needs Trusts 

-Business Succession Planning